Marketing & Business Consulting Services
Towing Electrical Systems
Logo / Branding
Finalize a hand-drawn logo concept into a digitized uniform format.

TES had a logo concept that their management team had developed in the early years of the company's existence. Éclat was brought in as the company began to grow to digitize the logo for use in all of the company's documentation and advertising. Our team reviewed what was a solid logo concept, made a few suggestions for improvement and provided a final product that was modern in appearance with consistent use of color and form.

Website
Expand upon the company's initial website endeavor to provide a fully functioning dynamic experience.

Éclat was brought in to develop a fully dynamic web experience that not only operated as an on-line B2B catalog for the company's traditional towing product line, but one that also highlighted TES's custom engineering services.

Éclat met with TES's management team to determine the corporate look and feel that was desired for the new site, then went to work to develop a dynamic website that clearly and artistically conveyed the company's message.

Extended time and effort went into the project as Éclat provided all updated product photography and technical copy writing services alongside the web development project.

The final web site featured a clean uncluttered look that utilized animation and video to highlight the company's capabilities and services. Links to a data-driven sub-section of the site allowed both current and potential new customers the ability to view all of TES's stock product features, download product images, installation instruction sheets and core product data.

Catalog & Promotional Materials
Develop a full line print catalog and support materials for use in B2B sales.

To support B2B sales efforts, TES required comprehensive literature for the company's core line of automotive aftermarket products. Éclat was asked to develop a full-line print catalog along with a line of category specific brochures that would educate and speak to specific product features.

Our team worked to create an in-depth product catalog and a series of brochures that spoke to the breadth of products and the company's design & development experience. The catalog and brochures were created utilizing artistic product photography, descriptive and detailed content, and strong graphic content, while articulating the breadth and depth of the TES product offering.

Technical Copy Writing
Develop comprehensive installation instructions for vehicle-specific product and new product development.

TES's engineering group was overwhelmed, so they turned to Éclat for much needed assistance in the technical authoring of installation and operational instruction sheets for their expanding line of vehicle-specific products. The team at Éclat worked closely with the company's engineers to create illustrated, product-specific instruction sheets for each individual product in an illustrated tri-lingual format that was easy-to-read and follow.

Line Art Creation
Develop detailed line art from photography for use in OEM component installation instructions.

When TES required line art for an OEM component project, They turned to Éclet for support. Our team coordinated with the end customer to review the vehicle and capture the base images. We then went to work to create 70 different highly detailed line art images that were then used to convey each step of the installation process for the new OEM component TES had developed for a popular new SUV.

Trade Show Displays & Management
Develop eye-catching trade show displays and materials for TES's new business campaign.

TES had a goal to expand their engineering development and design services into new automotive markets. To this end the company decided to undertake a strong trade show regimen, attending multiple national shows that would allow the company to market their engineering capabilities alongside their core product offering.

The team at Éclat stepped up to the challenge and developed new show displays and materials along with targeted video presentations that would convey TES's capabilities message to potential new clients.